Our Group
The Beverage Group is one of the leading importers of alcoholic beverages in the nordic countries. We represent some of the most well-known, and strongest brands on the market.
Quick decision making and fast implementation are our keys to success. Dedicated owners and management are always available at the service of our producers and clients. Our mission is to build strong brands with a price and communication strategy that gives each product the best possible sales argument. Our range of products always matches the best international brands in quality, style and expression.
Vi söker en Key Account Manager
Vi söker dig som har erfarenhet av att jobba med försäljning till svenska restauranger, grossister och konferensanläggningar. Du trivs med att jobba självständigt och resultatinriktat och stimuleras av att ha fria händer att forma verksamheten på ett sätt som passar dig som person.
Your nordic partner
We have a long term relationship and close communication with our producers. Those relationships make the frame for building our brands and set our priorities straight. Only together with our producers we can be truly successful.
One way in to three markets.
The Beverage Group is a leading Nordic importer, representing a portfolio of strong international brands. With offices in Stockholm, Oslo and Helsinki, we provide full access to Sweden, Norway and Finland—covering the monopolies as well as the HORECA sector.
Our greatest asset
The Nordic markets are uniquely complex due to state retail monopolies, making expertise essential. Success requires skilled teams in purchasing, quality management, sales, and logistics — because no brand sells without committed people behind it.
Strong brands are built through long-term partnerships and close dialogue with our producers. Collaboration has been central to our strategy from day one, allowing us to provide the competencies and services our partners need to succeed in the Nordics.
The Beverage Group Sales
In 2023 our compaines sold…
3,5 Million liters
OF ITALIAN WINE
3,5 Millon liters
OF SPANISH WINE
850 000 liters
OF FRANCE WINE
5 Million cans
OF LAGER BEER
500 000 bottles
OF SOUTH AFRICAN WINE
400 000 bottles
OF US WINE
2,5 Million bottles
OF SPARKLING WINE
250 000 bottles
OF CHAMPAGNE
1 000 000 bottles
OF RIOJA & RIBERA DEL DUERO
RESTAURANT – on trade
600 000 bottles of wine
Sustainable operations
As a leading Nordic beverage company, we recognize our responsibility to operate in a socially and environmentally responsible way.
We promote fair business practices throughout our supply chain and strictly comply with all marketing and regulatory frameworks. Long-term partnerships with both producers and customers are central to our model, enabling stability, transparency, and continuous improvement.
Sustainability is integrated into our operations. We work to reduce our climate impact across Scope 1, 2, and 3 emissions, with particular focus on logistics, packaging, and supplier practices. Whenever possible, we prioritize lower-impact transport solutions such as rail, and coordinate outbound deliveries to maximize load efficiency and reduce emissions.
We actively encourage the development of sustainable packaging solutions and support producers working with organic certification, reduced inputs, and environmentally responsible vineyard practices. Our supplier dialogue includes social responsibility and labor standards in line with international frameworks such as the amfori BSCI Code of Conduct.
Continuous evaluation and efficiency improvements are not only good business, they are essential to reducing our environmental footprint and building a more sustainable value chain.
Driving Responsibility Together
The Beverage Group is part of the industry’s climate initiative
The Beverage Group is a member of the Swedish beverage industry’s joint climate initiative. Limiting global warming to 1.5°C requires collective action, and together with other companies in the beverage sector, we are committed to contributing to this long-term effort.
As a participant, we:
- Report our climate impact annually
- Set measurable targets to reduce our emissions
- Actively contribute to the initiative’s shared climate goals:
The industry’s common objectives include:
- 100% resource-efficient and fossil-free domestic transport, and a growing share of fossil-free transport internationally
- 100% resource-efficient and recyclable packaging
- 100% renewable electricity and energy in our own operations, with an increasing share throughout the supply chain
- A clear strategy for measurable and more sustainable primary production and cultivation
Through collaboration, transparency, and continuous improvement, we work to help drive the beverage industry toward a lower-carbon future.
Product range
Our range spans all major wine styles and origins, combining modern innovation with time-honoured tradition. Among our partners you will find both pioneering winemakers shaping the future of wine and respected estates preserving generations of craftsmanship.
The Wine Room
The Wine Room is our digital wine club and communication platform, showcasing our full portfolio directly to end consumers.
In Nordic monopoly markets, in-store marketing of wine and alcoholic beverages is restricted. The Wine Room provides a compliant and highly effective digital channel that allows us to present our producers, stories and wines in a compelling and personal way.
Our promise to members of The Wine Room is simple:
to deliver exceptional enjoyment and discovery within the world of wine.
Today, The Wine Room serves as a dedicated marketing platform supporting our presence across all Nordic monopoly markets.
www.thewineroom.se www.thewineroom.no www.thewineroom.fi
It all started with an idea to build the company on great relations and service. We love traditions but believe in results.
Bortkommenterad i _home.scss
Fight against cancer continues.
The Beverage Group is proud to contribute and be children’s supporter 2020 for the Swedish Childhood Cancer Fund that works to ensure that affected children, teens and their families receive the care and support they need.
Our team
Our staff members have many years’ experience from the industry.
To succeed we need to have the best experts within purchasing, quality management, sales and logistics to break through in a very competitive environment. No brands, no matter how widely known, is being sold without motivated staff.
