The Wine Room

Building strong brands wine that invests in effective and innovative marketing. With crossover communication, traditional marketing and new media, we are ”top of mind” with our portfolio.

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70.000+ members

Strong marketing platform for all Nordic countries

The Wine Room is our own marketing platform in all Nordic countries. Despite the fierce competition, regulations, and restrictions we know how to cut through and reach out. As in-store campaigns of wine and alcohol beverages in monopoly stores is forbidden a personal approach with digital wineclub is a prefect marketing platform to present a compelling message to Nordic consumers.

Today we have over 70 000 members that get our newsletter and over 20 000 followers on social media. We offer a message of exciting wines from all over the world where our range of beverages cover all types of wines and origins. Among our producers you will find both modern innovators and faithful traditionalists and this is what keeps our platform interesting.

We believe in meeting our wine consumers where they are, meaning creating campaigns with media mix that is efficient. Media strategy is depending on brand identity and target group, we tailor-make marketing plans and activities on each individual brand in close collaboration with producers, distributors and media. Branding is as important as the quality of the wines. Consumers decision process is still influenced by what they see and hear from restaurants, bar venues, media and friends. We reach out to our consumers through many types of media being on the forefront in the digital field where social media is an attractive platform to present wine brands in a personal way, also working with influencers gives us a new word of mouth channel to end-consumers.

We acknowledge that we need to look upon our business as one of lifestyle driven products and act for success in a wider perspective. We maintain good relationships with wine journalists, wine influencers, lifestyle magazines, daily newspapers and financial media as well as the important trendsetters in culture, fashion, industry and business.

The Wine Room

Our showroom, The Wine Room, provides us with a modern window to detect trends and market our producers and selected wines. The Wine Room is a club for people who enjoy life. It functions as a showroom for our products and as a two-way communication platform to pick up thoughts and ideas from the end consumer.

As wine enthusiasts, we love to look for exciting new wines all around the world. Our promise to our members is that joining The Wine Room will bring exceptional enjoyment in the world of wines. Our club is a well-developed meeting point with a wide range of activities, tastings, competitions and access to our newsletters –and you are invited!