Relations build brands
At present, the Beverage Group markets and
sells over 300 quality wines. Several being success
stories and brand new sensations on the
market. It is the long term relationships and
communication with our producers that build
our brands and set our priorities straight.
We believe that only together with our producers
being as interested in developing production
processes and suitable packaging for the
Swedish market, we can be truly succesful.
The Beverage Group consists of:
In Sweden Winepartners AB,
Brandpartners AB, Spiritpartners AB. In Norway Winepartners AS. In Finland Winepartners OY and for all of the North The Wineroom.
We opened our Wineroom in 2010. This being
an independent window that serves as a showroom
for our selection of wines.
We collaborate with leading Nordic suppliers
that provides us with increased synergies with
in logistics and distribution. Collaborations is a
key feature of our strategy to establish a Nordic
company with all competences and services
needed for our producers.
Our subsidiaries and dedicated sales teams
cover all the Nordic markets. We also work
closely with the two leading food and kitchen
equipment wholesalers in Sweden - Martin &
Servera and Menigo. Many parts of our range
are included in their selections.
Better market position
All companies within the Beverage Group are
sharing the same foundation of finances, distribution
and stock-keeping. This allows us to
keep costs down while creating the best possible
It also means that the various Beverage Group
companies can offer our partners the security,
sound finances and service of a big company
with the closeness and flexibility that can only
be found in a small one.
But we will always aim to become even stronger
in terms of logistics, administration and
Beverage Group is owned by Addi Suko and
Mattias Grahn who have substantial experience
and knowledge concerning the Swedish wine
and spirits market.
Mattias Grahn CFO /partner The Beverage Group
Addi Suko, CEO/partner The Beverage Group
Some of our producers;
The Wine Group, Anecoop, Cantine Riondo, United Wineries, Domaine Bousquet, Binderer St. Ursula, Danubiana, Marqués de Monistrol, Bodegas ASTER, Charles Mignon, Vinas del Vero, La Rioja ALTA, Etike, Pierre Sparr, Charles Mignon, Reverdy Ferry Vins, Baroncini, Château Prat Majou Gay, Lagar de Fornelos, Grupo de Bodegas de Alejandro Fernádez, Groot Constantia Estate, Bodegas Carchelo , Bodegas Proelio, Bodegas Y Vinedos Tamaral, Whitehaven Wine Company Ltd, Distilleria Bocchino Morgenster Estate, Marques de Valencia/ La Vina, Kinmon Akita Sake Brewery Co & many of our own brands like CASA NOSTRA, Il Coure per Martina, Zupreme Zinfandel, Il Tre Fratelli etc.
The Beverage Group is one of the largest importers of alcoholic beverages to Systembolaget, Vinmonopolet & ALKO and exports to five countries outside of the Nordic monopoly markets. The Beverage Group consists of Winepartners Nordic AB, Brandpartners AB, Spiritpartners AB, Janake Wine Group AB, Horecapartners AB, Winepartners Nordic AS, Janake Wine Group AS, Winepartners Finland OY and the wine club Thewineroom.se. In all countries import The Beverage Group around 12 million liters of wine.
The Beverage Group target is to reach a record high turnover close to100 million euros during 2018.